Our Story

How We Got Started

The Brilliant You Denim story began on May 9, 2012. As the founder, I strongly believe that the American dream of life, liberty, and the pursuit of happiness can still be a reality. As Americans, our zeal and passion for life is so interlaced with the fulfillment that we receive by helping others.

And such is the humble beginning of Brilliant You Denim. The first Black female jeans manufacturer in the USA.

The Brilliant You Denim Classic Collection was inspired by changes that my personal body experienced over a period of ten years. As others can confirm, we do not always have control over how our bodies change. But we all know that as we enter different seasons of our lives, we will experience some type of body change.

After a very costly and time-consuming ten-year-long experience, I got the idea of how economical it would be, if everyday clothing was designed to accommodate body fluctuations. So I asked myself, if I am thinking along these lines, I wonder how many other people have had the same thought…

How often do we hear, a thought is just that unless we do something about it? So, I started with jeans, one type of clothing I spend more money on due to frequent changes in my body. I remembered many conversations with friends that love their jeans, but needed to drop a couple inches before they could wear them, especially after being tucked away in the closet. I also remembered many of my friends saying they had given up on finding jeans that are comfortable after being washed, or only fit at certain times. Putting all this data together, I processed it by drawing from many years of engineering experience.

I challenged myself to remember one of the most valuable lessons that have served me well over the many years I worked as an Electrical Engineer – which is KISS (keep it simple scientist). Applying this well proven wisdom, I came up with the idea of “Enhancements”.

The Enhancements are made of very stretchy fun fabric as well as denim - that takes your everyday jeans and transforms them into 

best-one.final.jpgan exceptional versatile, comfortable, and timeless look, while conforming and moving with your body shape and type -  celebrating your body's uniqueness.  As well as providing extra inches of comfort whenever the need arises so you feel comfortable all day. 

This concludes chapter one of the Brilliant You Denim story. I am very thankful to God and privileged to provide you with more choices to help stretch your everyday wardrobe budget further as you go about your day pursuing your life dreams. And, with perseverance, determination, vision, and a positive attitude, you will also be writing your own chapter one success story! 

Terry L. Davis
Owner and Founder